We may collect various information if you seek to place an order for a product to us on the Site.

We collect, store and process your data for processing your purchase on the Site and any possible later claims, and to provide you with our services. We may collect your title, name, gender, email address, postal address, delivery address (if different), telephone number, mobile number, payment details, payment card details or bank account details.

We will use the information you provide to enable us to process your orders and to provide you with the services and information offered through our website and which you request. Further, we will use the information you provide to administer your account with us; verify and carry out financial transactions in relation to payments you make online; audit the downloading of data from our website; improve the layout and/or content of the pages of our website and customise them for users; identify visitors on our website; carry out research on our users’ demographics; send you information we think you may find useful or which you have requested from us, including information about our products and services, provided you have indicated that you have not objected to being contacted for these purposes. Subject to obtaining your consent we may contact you by email with details of other products and services. If you prefer not to receive any marketing communications from us, you can opt out at any time.

We may pass your name and address on to a third party in order to make delivery of the product to you (for example to our courier or supplier).

Payments that you make through the Site will be processed by our agent. You must only submit to us or our Agent or the Site information which is accurate and not misleading and you must keep it up to date and inform us of changes.

Your actual order details may be stored with us but for security reasons cannot be retrieved directly by us. However, you may access this information by logging into your account on the Site. Here you can view the details of your orders that have been completed, those which are open and those which are shortly to be dispatched and administer your address details, bank details and any newsletter to which you may have subscribed. You undertake to treat the personal access data confidentially and not make it available to unauthorised third parties. We cannot assume any liability for misuse of passwords unless this misuse is our fault.

We shall not share any of your personal information with third parties located outside the European Economic Area.

Credit Check and Fraud Prevention

We may use UK credit reference (CRA) and fraud prevention (FPA) agencies to help us make decisions as to whether to accept an order for products on the Site. A condensed guide as to how we, CRAs and FPAs will use your information is detailed below. If you would like to see more information about this, or the agencies we use, please contact us. We will use your data in the following ways:

a) We will search at UK CRAs and FPAs for information on those placing orders for products on the Site.

b) We will use the information provided to us by UK CRAs and FPAs to help make decisions about all those placing order for products on the Site.

c) If you give us false or inaccurate information and we identify fraud, details may be passed to UK CRAs and FPAs.

d) The UK CRAs will record details of the searches that we make with them.

d) The information which we and other organisations provide to the UK CRAs and FPAs may be supplied by UK CRAs to other organisations and used by them to perform similar checks. Organisations may access and use the information recorded by FPAs from other countries.

Currently we are taking Experian’s Authentication Service and Money Laundering Service for the aforementioned purposes.

Other uses of your personal information

We may use your personal information for opinion and market research. Your details are anonymous and will only be used for statistical purposes. You can choose to opt out of this at any time. Any answers to surveys or opinion polls the supplier may ask you to complete will not be forwarded on to third parties. Disclosing your email address is only necessary if you would like to take part in competitions. We save the answers to our surveys separately from your email address.

We may also send you other information about us, the Site, our other websites, our products, sales promotions, our newsletters, anything relating to other companies in our group or our business partners. If you would prefer not to receive any of this additional information as detailed in this paragraph (or any part of it) please click the ‘unsubscribe’ link in any email that we send to you. Within 7 working days (days which are neither (i) a Saturday or Sunday, nor (ii) a public holiday anywhere in England) of receipt of your instruction we will cease to send you information as requested. If your instruction is unclear we will contact you for clarification.

We may further anonymise data about users of the Site generally and use it for various purposes, including ascertaining the general location of the users and usage of certain aspects of the Site or a link contained in an email to those registered to receive them, and supplying that anonymised data to third parties such as publishers. However, that anonymised data will not be capable of identifying you personally.

Competitions

For any competition we use the data to notify winners and advertise our offers. You can find more details where applicable in our participation terms for the respective competition.

Third Parties and Links

We may pass your details to other companies in our group. We may also pass your details to our agents and subcontractors to help us with any of our uses of your data set out in our Privacy Policy. For example, we may use third parties to assist us with delivering products to you, to help us to collect payments from you, to analyse data and to provide us with marketing or customer service assistance. We may exchange information with third parties for the purposes of fraud protection and credit risk reduction. We may transfer our databases containing your personal information if we sell our business or part of it. Other than as set out in this Privacy Policy, we shall NOT sell or disclose your personal data to third parties without obtaining your prior consent unless this is necessary for the purposes set out in this Privacy Policy or unless we are required to do so by law. The Site may contain advertising of third parties and links to other sites or frames of other sites. Please be aware that we are not responsible for the privacy practices or content of those third parties or other sites, nor for any third party to whom we transfer your data in accordance with our Privacy Policy.

Use of Facebook Social Plugins

Our website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo or the notice “Facebook Social Plugin”. For a full list of all social plugins and their appearance please see developers.facebook.com/plugins.

When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. For this purpose, the internet address of the visited site (your IP address included) is transferred to a USA-based Facebook server where the data are stored. This occurs even if you do not have a Facebook account or are not logged into Facebook at the time.

If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. The information can also be published on Facebook, and shown to your Facebook friends.

If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. You can also block Facebook social Plugins by using add-ons for your browser, like the “Facebook Blocker”.

For information on the purpose and scope of data collection by Facebook and how it is processed and used, as well as your rights in this respect and settings options for protecting your privacy please visit Facebook’s privacy policy.

Login

You now have the option of staying logged in with the ‘Keep me logged in’ option. Check the ‘Keep me logged in’ box and use our services without having to log in every time. If you request to change your personal details or if you want to stop an order you will still be asked to provide your password. We advise you not to select ‘Keep me logged in’ if the computer you are using is being used by more than one person. Please be advised, you are only given the option of selecting ‘Keep me logged in’ if you have your browser set up to store cookies.

It is not necessary to accept cookies to visit our website. However, if you would like to place an order or add an item to your shopping basket, you will need to set your browser to accept cookies so you can use the shopping basket and checkout functions.

What are Cookies?

Cookies and flash cookies are small files that are saved on your data carrier which store specific information about your preferred settings and any other data that our system needs when interacting with your browser. There are two different kinds of cookies: session cookies, which are deleted the moment you quit your browser; and temporary/permanent cookies, which are stored on your data carrier for a longer period of time or, in some cases, permanently. Cookies help us to tailor our website to suit you and to reflect your tastes and your browsing habits. They also allow us to save any information you have entered so you don’t have to enter it all again the next time you visit.

What kind of cookies do the supplier use?

Most of the cookies we use are session cookies which are deleted at the end of your browser session. We use these to allow you to use our shopping basket function across more than page of our site, for example. We do use some cookies that remain on your computer after you have quit your browser. This kind of cookie enables our system to recognise that you’ve visited our website before and to remember which settings and products you preferred. These temporary/permanent cookies have a lifespan of around one month to ten years, after which they will be automatically deleted. These cookies allow us to collect and analyse data to come up with strategies to improve our website. This makes our website easier for our customers to use and helps us to provide you with personal recommendation of products you may like. Our aim is to offer you a fun, easy shopping experience on a website that is tailored to your tastes.

What kind of information is stored in cookies?

The cookies used by the supplier are never used to store any personal information. Therefore our cookies cannot be traced back to an individual user. Once a cookie is activated, it is given an ID number, which is solely used for internal reference and cannot be used to identify the user or access any personal information, such as your name or IP address. The anonymised information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products were most popular etc.

What is on-site targeting?

The suppliers website gathers information that could be useful in tailoring our adverts and online offer to our customers. This information is not used to identify you as a user; it is solely used for the optimization of our website. Information collected by our cookies is not stored with our customer’s personal information or order information, it is only used to provide our users with adverts and/or notification of offers and services that are suited to their individual tastes, using click stream analysis (e.g. adverts for reduced trainers if a customer has been browsing our sports shoe selection). Our goal is to provide you with a shopping experience suited to your tastes and shopping preferences.

Does the supplier use third party cookies?

Cookies from specific business partners are allowed by the supplier for the purpose of tailoring their adverts to your tastes and browsing habits, so cookies from some of our partners may be stored on your computer when you visit our site. These cookies are temporary/permanent cookies, which will be automatically deleted from your computer at the end of their lifespan (14 days to 10 years). As with our cookies, these third party cookies do not collect any personal information. The data stored is collected at certain times, allowing these companies to see which products have been viewed most frequently but this is done completely anonymously under randomly designated user ID numbers. Therefore, this data will never be pooled with any personal information you have given to the supplier. Third party cookies have the sole purpose of allowing our partners to advertise products that may interest you.

Re-targeting

Our website uses retargeting, which allows us to make our online offer more interesting for you. Retargeting technology means we can advertise recently viewed and related products on our partners’ websites, meaning our adverts, even on other companies’ sites, are relevant to what you would like to see. We do this by analyzing user behavior from data collected by our cookies. Even this kind of information is anonymous, with no personal information being stored and no user profiles.

Declaration of Consent

I hereby give permission for my user information to be stored on cookie files. I also allow these files to remain on my computer after I have ended my browser session so they may be used upon my next visit to the website. I reserve the right to retract this permission by changing my browser setting to refuse cookies.

How can I prevent cookies from being stored on my computer?

You can change the settings in your browser to ask for your permission every time a cookie tries to access your computer. If you would like to accept the suppliers cookies but block our partners’ cookies, you can set your browser to block third party cookies.

Usually, your browser’s help section will provide information on how to change your cookie settings.

We recommend only changing the browser setting for your profile on shared computers.

You can find detailed information on how to change your browser settings by clicking here.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

To ensure the tailored design and optimum performance of this website, solutions and technologies by econda GmbH (www.econda.de) not only collect and store anonymised data, but also utilise this data to compile usage profiles by means of pseudonyms. Cookies can be used for this purpose which make it possible for an Internet browser to be recognised. Without the express consent of a visitor, however, usage profiles will not be stored together with data pertaining to the pseudonymous visitor. IP addresses, in particular, are rendered indecipherable immediately after receipt, which makes it impossible to match a usage profile with an IP address. Visitors to this website can opt out here — at any time — of the collecting and storing of their data. (Note: please refer to the following link for opting out: https://www.econda.de/en/econda/data-protection/revocation-of-data-storage.html)

Every time you visit the supplier, information is sent from your browser to our server log files, where it will be saved. The information transferred includes: time and date or visit to our site, which pages were viewed, IP address, URL of site that referred you to the supplier, how much information has been stored and which browser you have been using.

Once we have all this information, all IP addresses are deleted or anonymised. Anonymisation means that your IP address is changed in such a way that they either cannot be linked with the original user or can only be linked through extensive research.

The anonymous information stored in this log file is then used to improve the shopping experience on the The suppliers website by making our navigation more user-friendly, finding errors quickly and directing our server’s capacity to where it is needed most. For example, this information allows us to work out our busiest times and plan enough server power for those times to keep our site running as quickly as possible.

I hereby give my permission for the supplier to analyse and use protocol data to develop and optimize their online shop.

We have in place appropriate technical and security measures to prevent unauthorised or unlawful access to or accidental loss of or destruction or damage to your information. When we collect data through the Site, we collect your personal details on a secure server. We use firewalls on our servers. When we collect payment card details electronically, we use encryption by using Secure Socket Layer (SSL) coding. Whilst we are unable to guarantee 100% security, this makes it hard for a hacker to decrypt your details. You are strongly recommended not to send full credit or debit card details in unencrypted electronic communications with us. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. You are responsible for protecting against unauthorised access to your password and to your computer.

By submitting data to us or our agent or using the Site, you consent to our use of your data in the manner set out in this Privacy Policy including the services provided by Experian to verify your identity. To do so Experian may check the details you supply against any particulars on a database (public or otherwise) to which they have access. They may also use your details in the future to assist other companies for verification purposes. A record of the search will be retained.

If you are concerned about your data you have the right to request access to the personal data which we may hold or process about you. You have the right to require us to correct any inaccuracies in your data free of charge. At any stage you also have the right to ask us to stop using your personal data for direct marketing purposes. Please contact us by mail at customercare@smiletastic.co.uk

We have copyright over this Privacy Policy. Use by third parties – even by way of extract – for commercial purposes is not allowed. Infringements may be subject to legal action.

These general terms and conditions (subsequently, “Terms”) apply to all services and products (subsequently, “Products”) which are offered as part of the business transactions on the smiletastic.co.uk internet shop, as well as on the associated landing pages and product-specific Internet sites (subsequently generally referred to as “smiletastic.co.uk”). “Customer” means any natural or legal person with whom the provider has a business relationship through smiletastic.co.uk or who is registered on smiletastic.co.uk.

If not specified differently by the provider in writing for a specific product, these Terms apply to all products offered on smiletastic.co.uk as well as to the products offered on the associated landing pages and product-specific Internet sites. The business transactions between the Provider and the Customer are offered exclusively under these Terms. The Provider may modify the Terms which apply to smiletastic.co.uk, at any time and without prior notice. Revised Terms enter into force immediately upon publication and replace all smiletastic.co.uk Terms which were applicable until this time.

All information (descriptions, product images, measurements, weight, etc.) and prices are non-binding and subject to change without guarantee and may be changed at any time without prior notice. Technical modifications remain expressly reserved. The Provider assumes no liability for product information, availability and warranty information. The Customer understands that there may be delays in delivery due to supply shortages or inaccurate inventory data. The Provider will make every effort to avoid these situations and to reproduce this data as accurately as possible. The offer is valid under the condition of a fully-completed medical survey by the Customer, which is subject to the medical monitoring of the reasons identified by the Customer, for example, that the services cannot be provided to the Customer for medical reasons and/or the necessary products cannot be released. In this event, a full refund will be made of all payments that have already been made by the Customer. All our products are in compliance with all the requirements and specifications under the laws of Hong Kong. We are not in a position to guarantee compliance with specific local requirements or specifications under the local jurisdictions of customers.

Unless otherwise stated, all prices are in euros, including VAT and excluding shipping costs. The price of the product at the time of order on smiletastic.co.uk is binding; the Provider reserves the right to make a price adjustment in retrospective in the event of an error or mistake in pricing. The shipping costs depend on the shipping method selected by the Customer and these costs are paid by the Customer.

The information required during registration must be truthfully and fully provided and updated by the Customer. The Provider assumes no liability whatsoever for the content or for the information provided by the Customer. The Customer must also ensure that no unauthorised third party has access to this data. Registration is reserved exclusively for persons capable of acting and when placing an order the Customer warrants that he is at least 18 years old, is not declared to be incompetent and is capable of sound judgment. There is no entitlement for claims for stored or published content written by the customer (for example, for product reviews). The Provider reserves the right to delete or to modify content. Each Customer may only have one Customer account; the Provider reserves the right to not accept a registration or to warn or terminate an entry due to violation of these Terms.

By clicking the “buy now” button on the checkout page, the Customer sends a binding order to the Provider. The contract is concluded upon the acceptance of the Customer’s order on the part of the Provider, at the latest with the delivery of the ordered products. The Customer is informed of the conclusion of the contract by means of an automatically generated shipment confirmation by e-mail or by telephone. The Provider reserves the right to not confirm an order without providing a reason. The contractual partner (here: “Provider”) is:
Belle Enterprises Ltd.
78 Bonham Strand
Hong Kong

The Customer confirms that he has read through the accompanying patient information before using the product, and that his dentist has also been made aware that he is using the ordered products. He hereby appoints the deliverer as his representative and agent, who will deliver the product to the registered business location of the dentist for acceptance on his behalf. With the acceptance of the products, the dentist has fulfilled his obligations to the deliverer arising from this agreement, and the entire risk and ownership of the product is passed to him.

The Customer agrees to exclusively use the payment options made available by the Provider on smiletastic.co.uk for payment. Any additional costs incurred in the processing of the payment will be paid by the Customer. If payment is delayed, all open amounts are payable immediately and the Provider reserves the right to charge a minimum fee of 20 euros for administrative costs; in addition the Customer must pay for damages and interest. The Provider reserves the right to withdraw. Until full payment is made, the products remain the property of the Provider.

Delivery is usually made by the German Postal Service and its partners, based on the method of shipment chosen by the Customer. The Provider is not liable for shipping or for proper delivery of the ordered products, and bears no responsibility for the delivery of the goods, if these must be left in an unattended location, if because, for example, the Customer could not be present to accept them. Delivery dates are not binding and delays in delivery are in no event a reason for the Customer to withdraw from the contract or to make claims for damages of any kind. The Customer agrees to inspect the goods immediately upon receipt and to report incorrect deliveries or defective products or shipping damages to the Provider within 48 hours, and to also report shipping damages to the shipping company. The Provider is not liable for damages during shipment or for the negligence of third parties. All deliveries are the responsibility of the Customer unless he is able to assign responsibility to shipping company. The Provider reserves the right to set a limit on the quantity certain products for delivery without giving a reason.

You may revoke your contractual declaration by e-mail within 14 days, without giving reasons. The deadline shall begin to run upon receipt of these instructions in text form, however not prior to receipt of the goods by the recipient (in the case of recurrent delivery of similar goods, not prior to receipt of the first partial delivery). In order to meet the revocation deadline, it shall be sufficient to despatch the revocation or the item in good time. The revocation may be affected online by e-mail adressed to customercare@smiletastic.co.uk, or else, by returning the goods to the supplier (see section 6 Terms and Conditions).

Consequences of revocation:
In the event of an effective revocation, the mutual services received by the parties are to be returned, and any benefits derived therefrom (e.g. interest) returned. Should you not be able to return or release to us the benefit and use received (e.g. benefits of use), or only partially or in an impaired condition, you shall be required to compensate us for any loss in value. This may lead to you nonetheless having to fulfil the contractual payment obligations for the period of time lapsed until revocation. You only need to compensate us for the value for the impairment of the item or for benefits derived from it if the benefit or impairment is attributable to handling the item in a way that goes beyond checking its properties and functioning. “Checking its properties and functioning” means testing and trying out the respective goods, such as is possible and usual at a retail outlet. Items that can be despatched as a parcel shall be returned at our risk. You will need to bear the regular costs of return if the goods supplied correspond to what you ordered and the price of the item to be returned does not exceed an amount of EUR 40.00, or if, in the case of a higher-priced item, you have not, as at the date of revocation, yet paid the consideration for the item or made a contractually agreed partial payment. Otherwise, the return shall be free of charge for you. Items which cannot be sent as a parcel will be collected at your residential address. Any obligations concerning reimbursement of payments must be fulfilled within 14 days. Said period shall begin to run for you as from despatch of either your revocation or the item, and for us from its receipt.

Special notes:
Your right of revocation in the case of a service shall lapse prematurely if the agreement has been entirely fulfilled by you and Smiletastic, at your express request, prior to your exercising your right of revocation.

Exclusion of revocation:
The right of revocation shall not exist in the case of mail order contracts for the delivery of goods which are made in accordance with customer specifications or are clearly tailored to individual requirements, or which, due to their nature, are not suitable to be returned. In addition, products that are not suitable for return due to reasons of hygiene or healthcare are excluded from the right of revocation once the seal of the packaging has been removed.

The Provider excludes claims for damages or for a complete withdrawal from the contract due to breach of contract, impossibility of performance, faults during the conclusion of the contract and tort (insofar as there is no intentional or wilful negligence). Liability for direct or indirect damages or consequential damages of any kind (for example, as a result of injuries and/or accidents associated with products sold on smiletastic.co.uk), resulting from the use, misuse or performance failure, are completely excluded. For those products for which operating instructions are provided, the Customer declares that he is aware of the of the operating and application information as well as of any risks or hazards associated with the product. The customer agrees to take all safety precautions and warnings into account. The Customer also understands that he can obtain important information about a specific product, prior to purchase on smiletastic.co.uk, and that he is aware of all possible risks and hazards associated with a product. Access to and use of smiletastic.co.uk is not guaranteed. If there are links that lead from smiletastic.co.uk to third party websites not operated by the Provider, the latter is not responsible for the content which is published on these websites. The Customer is clearly aware that the bleaching of his teeth is done at his own risk, that the end result is dependent on may factors and that he is granted no right to the bleaching effect. Furthermore, he is aware that there is a small risk that the following temporary symptoms may occur: pain while bleaching, bleeding gums, irritated, reddened, white or swollen gums. All these symptoms are only temporary. If sensitivity occurs very quickly during bleaching, this treatment is not suitable for your teeth and must be stopped. The Customer may call the Provider at any time, including contact by chat and e-mail, for further support, answers to questions or to discuss the colour selection.

If there are no product-specific warranty conditions provided in the product description, there is no right to the performance of warranty beyond the legally applicable warranty. Defective products must be taken into account under section 8 of the Terms. The warranty applies to the bleaching trays manufactured by the Provider, to the extent that it is applicable, only with the exclusive use of the gel obtained from the Provider.

Promotional coupons, gift vouchers and bonus points can be redeemed on smiletastic.co.uk. These are delivered exclusively by the Provider and may be subject to various conditions. There is also no right to a cash payment, a replacement or exchange due to loss or theft. In case of misuse, any promotional coupons, gift vouchers and bonus points will be declared invalid.

The Privacy Statement under smiletastic.co.uk/privacy-statement applies.

The exclusive place of jurisdiction for all disputes with the Provider is Hong Kong, under application of Hong Kong law and under exclusion of the Vienna Convention (CISG).

These Terms, as well as the image and text materials on smiletastic.co.uk, are protected by copyright and are the intellectual property of the Provider or of one of its contractual partners. The Provider has exclusive rights of use. A use of any kind, even if only partially or in modified form, without the express written consent of the Provider is prohibited. No rights are acquired by accessing, downloading, copying or by transfer from the online shop. Violations will be prosecuted.

In the event of a partial invalidity of the contract or of these Terms, or if the contract or the Terms contain an unforeseen gap, the Customer agrees to respect the valid part of the Terms.